The Great Thumbnail Media Planner Advantage

Media planners and media buyers are overworked. Yet the importance of Media planning and media buying has soared with the fragmentation of media audiences due the explosion of thousands of new media The knack to plan and buy media time makes the media planner or buyer more efficacious. The thumbnail planner media planner affords strategic marketing solutions beyond the conventional. People behind media happening generally are also taking the responsibility as media buyer. This is to make themselves more marketable. They too are just humans. They need all the assistance they can get.

The use of media advertising has grown to over $300 billion in the USA. New media technology has become rapid and quick. Never before has media been so much in the forefront of such business, marketing, information, entertainment and education. Companies want quick and profitable results for their business. Through media advertisements, information is easily disseminated, and it is far reaching. The medium is the Message, so McLuhan said. Much is demanded of media planning and media buying practitioners. To be able to come to expectations media planners have one thousand and one things to get done.

A marketing media reference can assist media planners and media buyers with their important media planning and media buying tasks. The Thumbnail Media Planner puts key ideas and facts into a coherent picture and helps implements cost effective projects more quickly. It is a media plan guide that takes into consideration the entire different media preparation aspects. The media planner allows for media rates and data in its entirety ensuring the success of the program. The piecemeal scenario plan almost always do not succeed.

As any person who concern with conceptualizing and implementing media ideas, needs a lot of planning. For the plan to materialize it has to undergo stages. And what best could make the move without hitches, is media plan guide. Moving from one stage to the next can use up a lot of sketches before arriving at an acceptable scenario. Make it the media plan guide for the right moves. Success in the first steps will lead to higher ones and success from these endeavors can lead to more clients and eventually profit. It is keeping in tune with the culture as it matures and changes values.

Media Law and the Rights of Women in India

Women’s rights, as a term, typically refers to the freedoms inherently possessed by women and girls of all ages, which may be institutionalized, ignored or illegitimately suppressed by law, custom, and behavior in a particular society. These liberties are grouped together and differentiated from broader notions of human rights because they often differ from the freedoms inherently possessed by or recognized for men and boys, and because activism surrounding this issue claims an inherent historical and traditional bias against the exercise of rights by women. The position of women since long has been pitiable in all aspects of life and her  ubjection by males has been throughout a matter of history. She could not feel independent, and act as so, barring a few exceptions.

Issues commonly associated with notions of women’s rights include, though are not limited to, the right: to bodily integrity and autonomy; to vote (universal suffrage); to hold public office; to work; to fair wages or equal pay; to own property; to education; to serve in the military; to enter into legal contracts; and to have marital, parental and religious rights. Today, women in most nations can vote, own property, work in many different professions, and hold public office. These are some of the rights of the modern woman. But women have not always been allowed to do these things, similar to the experiences of the majority of men throughout history. Women and their supporters have waged and in some places continue to wage long campaigns to win the same rights as modern men and be viewed as equals in society.

The women in Vedic period enjoyed equal status with men and independence in action. Not only they had the place of honour, but were entitled to participate freely in social activities. They were allowed to pursue the academic attainments and shared the familylife with full vigour. They were free to select their conjugal partner and exercised free will in entering into the matrimonial bondage. Widows were not only precluded from remarrying, but they were also not allowed to live after the death of their husband. There also existed the system of Purda, were the women had to cover her face and body with a robe when she was to be seen in public.

Media Education: A Necessity

The world today has hi-end products and a new definition of lifestyle. A consumer culture exists now which was unimaginable even a century ago. In this scenario comes the various forms of print – the digital, the print, the audio and the internet. Ever since the media world has come into existence, new ways of its influences in its daily life has been seen. What was considered to be a boon has been realized to be a bane in many ways. The use of the media is often mired by controversy too. Here are a few quotes which makes us ponder about media’s role and its influences. These quotes were by famous people and perhaps signify how media has deviated from its intended path to another completely new one. Our job is to give people not what they want, but what we decide they ought to have. Richard Salent, former president, CBS News.

We live in a dirty and dangerous world. There are some things the general public does not need to know and shouldn’t. I believe democracy flourishes when the government can take legitimate steps to keep its secrets, and when the press can decide whether to print what it knows.”Katherine Graham, Washington Post publisher and CFR member. Thus we see that a similarity trend arises. People seem to interpret the use of media in their own ways, ways which will be of benefit to them. People with the power in their hands feel as if they are the authority to decide what to show and what not. When the press has an agenda, it is bound to be not wholly fair and just, as it was originally intended to be. Somewhere, down the line, human emotions, human wants, human intentions, greed, selfishness has come around to prohibit the working of a free press. Just as a utilitarian economy is a dream, a free just press is also nothing short of that.

The very essence of creating the press has been tarnished. As Hugo Black, Supreme court justice of The United States had rightly said: The Press was protected so that it could bare the secrets of the government and inform the people. Only a free and unrestrained press can effectively expose deception in government. And paramount among the responsibilities of a free press is the duty to prevent any part of the government from deceiving the people. Television channels and internet sites explode you with all sources and sorts of knowledge, which by its sheer quantity, makes you unable to grasp it. As the spread of the internet and the television medium reaches new heights, so are the malices of media influence too reaching mammoth proportions.

The media has failed to deliver in its promise of impartial reporting, unbiased writing and true delivery of facts to the public. In this scenario, believing in the facts of the Media and acting upon them can not only be hazardous but may be injustice to the one on whom the action is being taken. The influence of media on young minds are even the more so. This is because young minds are just getting to understand the world and how it functions. Young minds thus can be moulded more easily than adults who have formed more or less fixed opinions on a variety of issues, going by experiences, circumstances and need and wants. The internet and the television are the most influential among these. Both of these mediums not only gives us a plethora of knowledge but also enables us to see and visualise them.

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